This project is about the guided application in the shopping mall, it is showing the location and guiding customers to find shops and seek coupons, help users to reserve restaurants and buy film tickets. This design work in 2015, I designed it for the Wanda Group.
In this work, I was doing research including shopping mall features, the building location and inside floors, the cultures and nationalities and the user behaviours when they are shopping. Since the design of the function based on the research, I am in the design team to focus on interaction design of map directing, purchasing film tickets and completely motion design on the application, the ticket machines and the advertisement system for business goals.
Software used: Photoshop, Illustrator, After Effects and InDesign.
Research & Brainstorm Organizes
In 2015, for researching different features of shopping malls not only just in Beijing but also I have been to Hongkong, Bankok, Tokyo, Osaka and London to observe, record and analyse the local people's behaviours when they are shopping.
The colourful pages are existing maps. The difficulty technique of this work is the recognition mechanism. Each floor longitudinal fold in the real world, this workflow needs to tell the user each floor clearly when they search the store.
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