Work Time

Nov. 10 - Nov.28. 2019

4 hours per day

Design Tools

Adobe Creative Clouds

Figma

Express Gratitude

Total Wine

Via Girasole Wine Bar

Century Liquor & Wine

PROMOTE

Party Planner needs to think that the flavours of alcohol are good for all invitees and matching the party atmosphere perfectly.

PROBLEM

It is difficult for a host to plan with confidence when it comes to buying alcohol for a party.

SOLUTION

Building alcohol baskets for different parties.

Selecting diverse combinations of party alcohol.

Visualizing tastes and colours of alcohol.

OBJECTIVES

USER FLOW 1 - Create Your Basket

USER FLOW 2 - Add Recommended Party Alcohol to My Basket

COMPETITIVE APPLICATIONS

Wine

The biggest advantage is that the flavours are shown in high-resolution photographs, with each wine individually photographed with fruit or spices.

WineStein

Very clear classification, but too detailed, is not conducive to do a quick search, and only by entering keywords.

Hello Vino

Choose the wine according to the theme. The description of the wine's taste is in words. Although showing details enough, the reading time is too long.

CUSTOMER SURVEY RESULT

As long as you know the taste, you can't go wrong

50% of people did 1-minute quick shopping in-store since they drink wine for more than 30 years and know which type of wine they like. It’s hard to break old habits, buy new brands always not easy.

INTERACTION CONCEPTS

From Button to Page

Create Your Basket Page is triggered by the position of the button to the full screen.

Picture as a Prop of Page Switching

Picture guides user to see the next page. Keep the clear affiliation on board.

Packaged contents under Photo Cover

Content is clearly packaged to the appropriate location. 

VISUAL

For Any Special Event

Visualized wine flavours and wine colors on background can easily know what wine is needed.

Special requires for the party may pop up any time, planners seek alcohol from colors, label design and bottle shapes may as the weights which the selected party alcohol succeeds.

Interesting Story Here 

I have never been telling my design work to my anuty before. When I told her my design work and show her the wine picture I used, she showed me a total same wine!  I took picture and show them here.

What a coincidence! : ) Why she has this rose wine? This is a referenced wine from the neighbors, who are prepared this wine for their daughter's wedding. Because of color and bottle shape, which has a rose on the bottom.

CONCLUSIONS

For Any Special Event

Food and atmosphere are two important parts of the party, and choosing a wine according to different types is a really helpful way.

Directed on Purchasing

The project comes from the Totalwine. Although the main user is set to be the party planner, the ultimate goal is to use the existing resources to guide users to achieve better classification, integration and purchasing experience.

Thank you : )

In a nutshell, This project has brought me fresh challenges, entertaining design and research processing. I went to the wine tasting class to learn how to watch, taste and pairing the wine as well. I enjoy the process of acquiring new knowledge.